How To Use Video To Increase Website Traffic


With so much free content available online, it can be difficult for websites to stand out. However, video is a powerful medium that can grab and hold people’s attention.

This is especially important for websites looking to increase traffic from social media platforms, where videos dominate and get more engagement.

So if you want to learn more about how video can increase the traffic to your website, read on to learn more.

Videos capture and engage your audience better

Video is a powerful tool for capturing attention and increasing engagement.

Why?

Because it combines visual and audio elements in a way that can be more engaging than text or static images alone. 

When people watch a video, they are more likely to pay attention to the content and retain the information that is being presented. 

This is because the brain is hardwired to process and remember visuals 60,000x faster than text alone!

Additionally, videos also have the ability to convey emotion and create a connection with your audience. Video can create a more immersive and emotional experience for the viewer by including music, voiceovers, and other elements. 

This can make people more likely to engage with the content, whether by liking, sharing, or commenting on the video or by taking a desired action, such as signing up for a newsletter or making a purchase for your business.

“The brain is hardwired to process and remember visuals 60,000x faster than text alone”

Statistics on the effectiveness of video marketing

There is a wealth of data available that supports the effectiveness of video marketing and we’ve scoured the ones that would matter most to you.

Here’s what we found:

Source: Hubspot
  • Videos can increase organic traffic to your website by 157% from search engine results, and makes it 53% more likely to show up on page 1
  • Wistia found out that videos increase overall organic search by 10% when indexed by search engines
  • Wistia found out that videos increase overall organic search by 10% when indexed by search engines
  • Websites with a video have Using a video on a landing page can increase conversions by 80%
  • The average conversion rate for websites using videos are 65% more compared to those that don’t use a video.
  • Wyzowl found out that 78% of people were convinced to take action because of watching a video
  • A staggering 94% of marketers agree that videos helped their users understand their product or service better, while 86% of them agree that videos are effective in generating leads.
  • Good ROI from video were reported by 87% of marketers 

These statistics demonstrate the growing importance of video in the world of marketing and the potential for video to drive traffic to your website.

Best practices for using video on a website

You can follow several best practices to make the most of video marketing on your website. Here are a few key considerations:

Types of videos to use

There are many types of videos that can be effective for driving traffic to your website. Depending on your goals and message, different types of videos can be suited to your needs.

Some types of videos you can consider using are product demonstrations, brand videos, educational videos, customer testimonials, explainer videos, or behind-the-scenes looks at your business. 

Choose the right type of video that is most relevant to your goal and your target audience.

Placement of videos on the website

Consider where on your website you will feature your videos. 

For most of us, we’ve all been attacked by that one aggressive video from opening a brand’s website. But depending on how you execute it, videos can be placed just about anywhere: from your homepage to a landing page, to your blog posts or a repository of all your videos.

Just remember to choose locations where the video will be most visible while still being relevant to your visitors.

Optimization of videos for search engines

Just like with any other content on your website, it’s important to optimize your videos for search engines. This can help improve the visibility of your videos in search results and drive more traffic to your site. 

To optimize your videos, use relevant keywords in the title, description, and tags, and consider including transcripts to make the content more easily indexed by search engines.

Use calls to action

Include calls to action within the video or in the video description to encourage viewers to take a desired action, such as signing up for a newsletter or making a purchase. 

This can help drive conversions and increase traffic to your website.

Share videos on social media

In addition to featuring videos on your website, consider sharing them on social media platforms.

This can increase their visibility, give you more value for your video, and drive traffic back to your site.

Case studies and examples of successful video marketing campaigns

To get a sense of the potential impact of video marketing on your website traffic, it can be helpful to look at examples of successful campaigns. Here are a few case studies to consider:

Company A saw a significant increase in website traffic after creating a series of product demonstration videos that were shared on social media and embedded on their website.  By showing the features and benefits of their products in a visual and engaging way, they were able to drive more traffic and conversions from their website.

Company B saw a boost in website traffic after creating an explainer video that outlined the steps involved in their service process. By providing a clear and concise overview of how their service works, they were able to attract new visitors who were interested in learning more about their offering.

Company C saw a surge in website traffic after creating a series of customer testimonial videos that highlighted the experiences of satisfied customers. 

In showcasing real people talking about the benefits of their products or services, they were able to build trust and credibility with potential customers, which helped drive more traffic to their website.

Lessons Learned From These Campaigns

There are a few key lessons that can be learned from these successful video marketing campaigns:

  • Showcasing products or services in a visual and engaging way can be highly effective for driving traffic and conversions.
  • Providing clear and concise information about your business or offering can attract new visitors and increase engagement.
  • Highlighting the experiences of satisfied customers can help build trust and credibility, which can lead to more traffic and conversions.

In conclusion, video can be a powerful tool for increasing website traffic and driving conversions. It is versatile and effective for increasing engagement, capturing the attention of your website visitors, and driving more traffic to your website. 

It also allows you to effectively communicate your brand’s message and keep visitors coming back for more.

By following best practices and learning from successful campaigns, you can effectively implement a video marketing strategy that helps you reach your business goals.

Read Next: The Role of Video in Your Social Media Marketing Plan

Gerald Pagdato

A digital marketer with a focus on video marketing. Dedicated to sharing valuable information and resources with readers through engaging and informative content.

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