Using video in your email marketing campaigns can be an effective way to increase your subscribers. In this blog post, we’ll provide a step-by-step guide on how to use video to boost your email subscriber list.
Video is a powerful tool for engaging and retaining email subscribers. By including video in your emails, you can provide valuable content and increase the chances that your subscribers will remain interested in your emails. Here are a few tips for using video to increase your email subscribers:
Looking to learn more about using video to increase your email subscribers? Keep reading to find out more!
The Benefits of Using Video in Email Marketing
Video has become an increasingly popular medium for marketing, and for good reason. When it comes to email marketing, incorporating video can provide a number of benefits that can help increase the effectiveness of your campaigns.
Here are just a few of the benefits of using video in your email marketing:
- Increased engagement
Video is a highly engaging medium that can capture the attention of your subscribers. By including video in your emails, you can increase the chances that your subscribers will actually watch and engage with your content. - Higher open and click-through rates
Emails with video tend to have higher open and click-through rates compared to those without. In fact, emails with the word “video” in the subject line have been shown to have a 6% higher open rate than those without. - Greater retention
Video can be a powerful tool for retaining subscribers. By providing valuable, informative, or entertaining content through video, you can keep your subscribers coming back for more. - Improved conversion rates
Including video in your emails can also improve your conversion rates. This could be in the form of increased sales, sign-ups for your email list, or other desired actions. - Increased ROI
Overall, the use of video in email marketing can lead to a higher return on investment (ROI). By providing engaging content and increasing your open and click-through rates, you can drive more traffic and conversions, resulting in a higher ROI.
In addition to these benefits, using video in your email marketing can also help you stand out in a crowded inbox. With so many emails being sent every day, it can be difficult to get your subscribers to pay attention to your content. By using video, you can differentiate yourself from other emails and capture the attention of your subscribers.
So, now that we’ve covered some of the benefits of using video in your email marketing, let’s move on to how you can incorporate video into your emails.
How to Incorporate Video into Your Emails
Now that we’ve covered some of the benefits of using video in your email marketing, you might be wondering how to actually go about incorporating video into your emails.
Here are a few tips to help you get started:
- Use a video hosting platform
To include video in your emails, you’ll need to host the video somewhere. There are a number of video hosting platforms available, such as YouTube, Vimeo, and Wistia. Each platform has its own set of features and pricing plans, so you’ll want to choose the one that best meets your needs. - Embed the video in your email
Once you’ve uploaded your video to a hosting platform, you can then embed the video in your email. Most email marketing platforms, such as Mailchimp and Constant Contact, allow you to easily embed videos from popular hosting platforms. Simply copy and paste the embed code into your email template, and the video should appear in the email when it’s sent. - Use a thumbnail image with a play button
If you’re concerned about the size of your emails, you can use a thumbnail image with a play button instead of embedding the entire video. When a subscriber clicks on the play button, they’ll be taken to a landing page where they can watch the video. This can be a good option if you have a longer video or if you want to drive traffic to a specific page on your website. - Use a fallback option
Not all email clients support the display of video, so it’s a good idea to provide a fallback option for those subscribers. This could be a static image with a link to the video, or a brief summary of the video’s content. This way, even if the video doesn’t display, your subscribers will still have a way to access the content. - Test, test, test
As with any email marketing campaign, it’s important to test your emails before sending them to your entire list. This is especially true when it comes to video, as you’ll want to ensure that the video is displaying properly and that the fallback option is working as intended.
By following these tips, you should be well on your way to incorporating video into your email marketing campaigns. Just remember to keep the needs and preferences of your subscribers in mind, and to test your emails before sending them out.
Tips for Creating Effective Video Content
Now that you know how to incorporate video into your emails, it’s important to focus on creating effective video content. After all, the success of your video marketing efforts will depend on the quality and relevance of the content you create.
Here are a few tips to help you create video content that resonates with your audience:
- Know your audience
The first step in creating effective video content is to understand your audience. Who are you trying to reach with your emails? What are their interests and needs? By understanding your audience, you can create content that speaks to them and addresses their specific concerns or pain points. - Keep it short and sweet
When it comes to video content, shorter is often better. Most people have short attention spans, and are more likely to watch a video that is under two minutes in length. So, try to keep your videos as concise as possible, while still delivering value. - Focus on a single message
It’s important to have a clear, focused message when creating video content. Don’t try to cover too many topics or ideas in one video, as this can be overwhelming for your audience. Instead, choose one key message or idea, and build your video around that. - Use a consistent tone
The tone you use in your video content can have a big impact on how it is received by your audience. Choose a tone that is consistent with your brand and the message you are trying to convey. For example, if you are a B2B company, you might opt for a more serious, professional tone, while a B2C company might use a more lighthearted, casual tone. - Include a call to action
At the end of your video, be sure to include a call to action (CTA). This could be as simple as asking your viewers to subscribe to your email list, or to visit your website for more information. A strong CTA can help drive conversions and increase the effectiveness of your video marketing efforts.
By following these tips, you can create video content that is engaging, informative, and effective at driving conversions. Just remember to keep your audience and your goals in mind as you create your videos, and you’ll be well on your way to success.
Measuring the Success of Video in Your Email Campaigns
So, you’ve incorporated video into your email marketing campaigns and you’re wondering how well it’s working. Measuring the success of your video marketing efforts is important, as it can help you identify what’s working and what’s not, and make adjustments as needed.
Here are a few metrics you should consider when evaluating the success of your video marketing efforts:
- Open rates
Open rates are a good way to gauge the overall success of your email campaigns. By tracking the open rates of your emails, you can see how well your subject lines and other email elements are performing. - Click-through rates
Click-through rates (CTR) measure the number of clicks your email receives compared to the number of times it is opened. A high CTR can indicate that your email is engaging and relevant to your subscribers. - Conversion rates
Conversion rates measure the number of desired actions (such as sales or sign-ups) that result from your email campaigns. By tracking your conversion rates, you can see how well your video marketing efforts are driving desired outcomes. - Video views
Tracking the number of views your videos receive can help you gauge their overall popularity and effectiveness. - Play rates
Play rates measure the number of times a video is played compared to the number of times it is displayed. A high play rate can indicate that your video is engaging and compelling.
In addition to these metrics, you may also want to track other data points, such as the length of time viewers spend watching your videos and the devices they use to watch them. By tracking this data, you can get a better understanding of your audience and how they interact with your videos.
There are a number of tools available that can help you track and measure the success of your video marketing efforts. Google Analytics is a good place to start, as it provides a wealth of data on your website and marketing campaigns. You can also use tools like Wistia or Vimeo to track the performance of your videos on their respective platforms.
By tracking and analyzing the data, you can get a better understanding of what’s working and what’s not, and make adjustments to your video marketing strategy as needed. So, it is important to measure the success of your video marketing efforts to ensure that you are getting the best return on your investment.
Best Practices for Using Video in Email Marketing
By now, you should have a good understanding of the benefits of using video in your email marketing, as well as how to incorporate video into your emails and create effective video content.
Here are a few best practices to keep in mind as you use video in your email marketing efforts:
- Keep it relevant
As with any email marketing campaign, it’s important to ensure that your videos are relevant to your audience. Your subscribers are more likely to watch and engage with videos that are directly related to their interests and needs. - Optimize for mobile
With more and more people accessing email on their smartphones, it’s important to optimize your videos for mobile viewing. This means ensuring that your videos are formatted properly for small screens and that they load quickly on mobile devices. - Use compelling subject lines
The subject line of your email is crucial for getting your emails opened. When using video in your emails, be sure to use a compelling subject line that clearly communicates the value of the video. - Use a clear call to action
As mentioned earlier, it’s important to include a call to action (CTA) in your emails to drive conversions. When using video in your emails, be sure to use a clear CTA that tells your subscribers what you want them to do next. - Test again, and again… and one more time
We cannot stress enough the importance of testing and checking your email before you send it out to your whole email list. You wouldn’t want to send out your hardworked email just to find out that there was an error in linking the video into your message. There are a lot of factors that come into play, so it’s best that you test it out first before you run through with your email blast.
By following these best practices, you can use video in your email marketing campaigns effectively and drive more conversions and engagement from your subscribers. Just remember to keep the needs and preferences of your audience in mind, and to continually test and optimize your email marketing efforts.
Using videos in your email allows you to differentiate yourself from other emails and capture the attention of your subscribers
In summary, using video in your email marketing campaigns can be a powerful way to increase engagement, drive conversions, and boost your return on investment (ROI). By incorporating video into your emails and creating effective video content, you can provide valuable, engaging content to your subscribers and keep them coming back for more. However, it’s important to follow best practices when using video in your email marketing efforts, such as ensuring that your videos are relevant to your audience, optimizing for mobile, and using a clear call to action. By following these tips and tracking the success of your video marketing campaigns, you can effectively use video to increase your email subscribers and drive results for your business.