5 Proven Ways to Use Video to Promote Your Events


Are you looking for ways to make your events stand out and attract more attendees? Video is a powerful tool that you can use to promote your events, and in this blog post, we will share with you 5 proven strategies for using video to increase awareness and raise interest in your events.

One effective way to use video to promote your events is to create a highlights reel or a teaser trailer that gives a sneak peek of what attendees can expect. This can be shared on social media and your event website to generate excitement and curiosity.

Looking for more ways to leverage the power of video to promote your events? Keep reading to discover 5 proven strategies.

1. Create a Highlights Reel or teaser trailer

One of the most effective ways to use video to promote your events is to create a highlights reel or a teaser trailer.

A highlight reel is a short video that shows key moments from events that are similar to the one you will be having. On the other hand, a teaser trailer gives the viewers a glimpse of what they will miss if they don’t come to your event.

These types of videos give viewers a sneak peek of what they can expect at your event and can be incredibly effective at generating excitement and interest.

Here are some tips for creating a successful highlights reel or teaser trailer:

  • Keep it short and exciting
    Aim for a video that is 30 seconds to 1 minute long. You want to grab people’s attention and give them a taste of what’s to come, but you don’t want to give away too much or risk losing their interest.
  • Choose the right music
    Music is a key element of any highlights reel or teaser trailer, and it can help set the tone and atmosphere of your video. Choose a track that is upbeat and energetic, and that matches the theme and vibe of your event.
  • Use b-rolls
    B-roll footage is additional footage that you can use to add visual interest to your video. This could include shots of the event venue, speakers or performers, and attendees having a good time.
  • End with a call to action
    Your highlights reel or teaser trailer should leave people wanting more, so make sure to include a clear call to action at the end. This could be something like “Get your tickets now!” or “Join us at the event on [date]!”

Remember, the goal of your highlights reel or teaser trailer is to get people excited about your event and encourage them to sign up or purchase tickets. So be creative, have fun, and don’t be afraid to experiment with different styles and approaches.

2. Host a Live Q&A on social media

Another great way to use video to promote your events is to host a live Q&A about your event on social media. This can be a great way to engage with your audience and give them a peep of what your event is all about.

Here are some tips for hosting a successful live Q&A on social media:

  • Choose the right platform
    There are a number of different social media platforms that you can use to host a live Q&A, including Facebook, Instagram, and Twitter Live. Choose the platform that makes the most sense for your event and audience.
  • Choose the right host/s
    The success of your live Q&A will largely depend on the people you have participating. Choose people who are knowledgeable and passionate about the topic at hand, and who will be able to engage with your audience and provide valuable insights.
  • Promote your live Q&A or panel discussion in advance
    Make sure to promote your live Q&A in advance to give people time to tune in and participate. Share it on your social media channels and event website, and consider sending out an email to your email list to remind people to tune in.
  • Engage with your audience
    Live Q&As are all about interaction and engagement, so make sure to encourage your audience to ask questions and participate. Typically, there is a chat feature on the platform which you can use to allow people to ask questions or make comments in real-time. Don’t be afraid to prompt them to ask questions, but also leave space for curiosity to keep your viewers interested.
  • Recap the event and share the video afterwards
    After your live Q&A or panel discussion has ended, make sure to share a highlights video on your social media channels and event website. This will allow people who weren’t able to tune in live to catch up on what they missed, and it will also give you more content to share with your audience.

Hosting a live Q&A or panel discussion on social media is a great way to engage with your audience and give them a taste of what they can expect at your event. So why not give it a try and see how it can help promote your events?

3. Create a virtual tour of the event venue

If you’re hosting an event at a physical venue, consider creating a virtual tour to give people a feel for what the space looks like and what they can expect when they arrive. A virtual tour can be a great way to generate excitement and interest in your event and give people a sense of how big the event is.

Here are some tips for creating a successful virtual tour:

  • Choose the proper format
    There are a number of different formats you can use for your virtual tour, including 360-degree videos, interactive maps, and still images with hotspots. Depending on your event and venue, choose the format that makes the most sense for your event and venue.
  • Show off the key features of the venue
    Make sure to highlight the key features of your venue in your virtual tour. This could include the main stage, breakout rooms, exhibition areas, and any other key spaces or amenities that your attendees might find exciting.
  • Make it interactive
    Adding interactive elements, such as hotspots or buttons, can help make your virtual tour more engaging and interactive. This could include links to more information about different areas of the venue, or the ability for people to click on certain areas to learn more.
  • Share your virtual tour on social media and your event website
    Make sure to share your virtual tour on your social media channels and event website to give people a chance to check it out. You could also consider embedding it in your event emails or using it as a teaser trailer to promote your event.

4. Share testimonials from past attendees

If you’ve had a similar event to the one you are promoting, testimonials from past attendees can be incredibly powerful for promoting your events. When people see what others have experienced at your events, it can help to build credibility and give them a sense of FOMO, which can create a buzz surrounding the even.

Here are some tips for using testimonials to promote your events:

  • Choose the right people
    When selecting testimonials to use, choose people who are passionate about your event and who can articulate why they enjoyed it. Avoid using overly promotional or generic testimonials as these can come across as disingenuous and inauthentic.
  • Use video testimonials if possible
    Video testimonials are generally more effective than written testimonials, as they allow people to see and hear the enthusiasm of the person speaking. If you have the resources, consider filming a series of short video testimonials from past attendees.
  • Use quotes and pull out key points
    When sharing testimonials, consider using quotes and pulling out key points to help highlight the most compelling aspects of the testimonial. This can help to draw people in and give them a sense of what others have experienced at your events.

Sharing testimonials from past attendees can be very effective in promoting your events. So if you have the time, why not gather some and see how they can help you promote your events?

5. Use video to showcase the event speakers or performers

If you have a lineup of high-profile speakers or performers at your event, consider using video to announce them and show people small snippets from their previous events. This can be a great way to generate excitement and interest in your event and help differentiate it from others.

Here are some tips for using video to showcase your event speakers or performers:

  • Create a speaker or performer spotlight video
    A speaker spotlight video is a short video that focuses on a specific person that will give a talk at your event and highlights their background, achievements, and what they’ll be discussing or performing at your event. These types of videos are a great way to give people a sense of what to expect and help build excitement for the event.
  • Use video to showcase the speaker or performer’s work
    If the speaker or performer has a portfolio of work, consider using video to tell people about it. This not only helps people understand how enormous this personality is, but it also gives them a glimpse of what’s to come in your event.
  • Make a series of speaker spotlights
    Whether you have 3 speakers or a dozen guest appearances, creating a series of speaker spotlights allows you to create a sense of anticipation and excitement leading up to the event. This can help to keep the audience engaged and interested in the event, and can also help to increase attendance and registration.

Using video to showcase your event speakers or performers is a great way to generate excitement and interest in your event. So give it a try and see how it can help promote your event.

Videos can be used to promote specific aspects of an event such as keynote speakers, workshops, networking events, or exhibitors. It can also be used to promote ticket sales, registration information or to create a sense of urgency.

Video is a powerful tool for promoting events and there are many different ways you can use it to increase awareness and interest in your events. In this blog post, we shared five proven strategies for using video to promote your events:

  1. Create a highlights reel or teaser trailer: These types of videos give viewers a sneak peek of what they can expect at your event and can be incredibly effective at generating excitement and interest.
  2. Host a live Q&A on social media: This can be a great way to engage with your audience and give them a taste of what they can expect at your event.
  3. Create a virtual tour of the event venue: If you’re hosting an event at a physical venue, consider creating a virtual tour to give people a feel for what the space looks like and what they can expect when they arrive.
  4. Share testimonials from past attendees: Testimonials from past attendees can be a powerful tool for promoting your events and give people a sense of what they can expect.
  5. Use video to showcase the event speakers or performers: If you have a lineup of high-profile speakers or performers at your event, consider using video to showcase them and give people a taste of what they can expect.

By implementing these strategies, you can effectively use video to promote your events and attract more attendees. So why not give these strategies a try and see how they can help you promote your events?

Gerald Pagdato

A digital marketer with a focus on video marketing. Dedicated to sharing valuable information and resources with readers through engaging and informative content.

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